Many salespeople waste a lot of time and energy on “no show” appointments. We’re so eager to get appointments on our calendar that we do not take enough time to pre-qualify and test the commitment of our prospect. Here’s how the scenario typically goes:
We (the salesperson) speak with a prospect for the first time to measure their interest and try to get them on the calendar. We convince them to schedule an appointment with us and we hang up the phone thinking we have made the first “close” of our sales process.