Very few things are more important yet more misunderstood in businesses than the relationship and function of mission, values, and vision. Many leaders have not achieved clarity and focus around these three attributes that are the bedrock of every great organization.

In this guide, you’ll learn:

• The Difference Between Mission and Vision
• Why You Need a Clear, Written Mission Statement
• The Formula for a Good Mission Statement
• 7 Reasons Why Core Values Are Important
• How to Discover Your Core Values
• How to Create a Vision Statement
• How to Sell Your Vision to your Team