Marketing and Business Tips

Marketing and Business Tips

How To Develop Your Personal Brand

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Branding takes place on at least 3 levels. First we are all familiar with company brands; Apple, Google, Coca Cola, etc. Then we also brand our product or service. The “iPhone” is a strong product brand. But we also brand ourselves – this is called a personal brand.

What is a Personal Brand?

Everyone of us has a personal brand! Simply put, your personal brand is what other people say about you. Think for a moment – what adjectives do your clients or employer use to describe you? Consistent? Punctual? Self-motivated? Reliable? Strong on follow through? That’s your personal brand! Of course the negative side is true too! Unreliable? Inconsistent? Doesn’t keep your promise? Unfortunately these can become your brand as well.

Recently I spoke for the Katy Chamber of Commerce¬†Young Professionals group about this subject. Unfortunately, I run into many young professionals that are building the wrong type of brand. They don’t realize that some of their actions are sticking with them. I strongly urged them to intentionally guard and build their personal brand. Here is what I shared with them.

3 Ways to Develop Your Personal Brand

  1. Discover your brand. Open yourself up to feedback and take an honest assessment of what others in the business community say about you and your service. This is often difficult because many people will not be honest with us in fear of hurting or offending us. It is also difficult for us to put ourselves out there for some feedback because, well, it hurts and offends us sometimes! However, you might find that this encourages you too, so take the risk! Also, make an honest assessment of your strengths. There are some things that you do better than most other people. Capitalize on your strengths and let that be a key part of your personal brand. Next, examine your mindset! Your self-impression will determine (to a large degree) how others perceive you! By taking some time for honest feedback and reflection, you will discover your unique attributes and gain insight into the next step:
  2. Create your brand. As you gain an increasing measure of self-awareness, you can begin to craft what you want your personal brand to be. I like to think of this as my “brand values.” For me personally, the values I aspire to include: Knowledgeable (i.e. life-long learner,) Genuine care for my clients, Integrity, and Results. So define what you want your personal brand to be and start measuring everything by those brand values!
  3. Communicate your brand. It’s not enough to just define it. You must also develop and implement a strategy for promoting and communicating your brand. This can be done in a hundred different ways – for example you can use simple things like business cards and letters or you can create portfolios and online reviews, just to mention a few. I strongly recommend that you use a website, a blog, and social media. I think one of the best online tool for building your personal brand is LinkedIn.

Your personal brand is probably more important than anything else in branding, especially for the small business. Don’t take it for granted. But realize that you don’t have to spend a lot of money. You just have to be clear and consistent.

How to Develop Your Personal Brand
Article Name
How to Develop Your Personal Brand
It is vitally important that all business professionals think about their personal brand. Learn what a personal brand is and how you can build yours!
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Glenn Smith Executive Coaching
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About Glenn Smith

Glenn Smith is the CEO of Glenn Smith Executive Coaching in Houston, TX. He has been blogging since 2005 and is a local expert in marketing, business systems, and professional development. He helps executives and business owners achieve exceptional performance in their business and their lives.

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Chris Kenber Business Mentor - January 27, 2018 Reply

This is great advice. Personal brands in my opinion are far better, well thought out, and likely to succeed

Angelo Gonzalez - February 2, 2018 Reply

We agree, Chris! And personal brands can go with you if you change jobs, industries, or careers!

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