Marketing and Business Blog

Marketing and Business Blog

Referral Marketing Strategy: No One Talks About a Boring Business

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“If the marketplace isn’t talking about you . . . there’s a reason. The reason is that you’re boring. And you’re probably boring on purpose. You have boring pricing because that’s safer. You have a boring location because to do otherwise would be nuts. You have boring products because that’s what the market wants.” – Seth Godin, from The Referral Engine, by John Jantsch

In his book, Jantsch says, “To build a business, territory, or practice based primarily on referrals, you must first discover or create the remarkable thing about you or your products, the thing that gets people talking—that almost forces them to tell others about you. Boring people, products, and companies are hard to refer!”

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