Marketing and Business Tips

Marketing and Business Tips

Mission vs. Vision: What’s the Difference?

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In a previous video, I gave some advice on how to write a mission statement. However, there is a lot of confusion between the mission versus the vision of an organization. I mentioned this difference briefly in the video blog, but here is a table that will help you gain greater clarity between the two. If you are still confused, please watch our video “Mission-Vision-Values: The Foundation of Every Great Company“, or contact me directly. I would welcome the opportunity to discuss this with you and help you gain the clarity you need as a business leader.

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3 Ways to Gain Leverage in Your Business

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Whenever I tell business owners that they can and should work less but make more money, they look at me like I’m delusional. But it is true! The key is leverage.

Archimedes, a third-century Greek philosopher, once said, “Give me a lever long enough . . . and single-handed I can move the world.” He understood leverage. Almost every business owner I know needs to find their leverage.

The question is: Where do we gain leverage?

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Top 10 Ways To Immediately Increase Your Revenue

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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker

The best and fastest way to increase your revenue is to focus on your customers. They already trust you and buy from you. So what you want to do is look for more ways to serve them! This will enable you to increase the average transaction size and/or increase the frequency of the purchases.

To be successful at getting your current customers to spend more with your company and to spend more often, you must increase the “perceived value” of what you offer. You must educate your customers so that they desire your products/services even more.

Here are 10 ways to increase the average purchase size and frequency of your sales, and in turn, increase your revenue.

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Referral Marketing Strategy: No One Talks About a Boring Business

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“If the marketplace isn’t talking about you . . . there’s a reason. The reason is that you’re boring. And you’re probably boring on purpose. You have boring pricing because that’s safer. You have a boring location because to do otherwise would be nuts. You have boring products because that’s what the market wants.” – Seth Godin, from The Referral Engine, by John Jantsch

In his book, Jantsch says, “To build a business, territory, or practice based primarily on referrals, you must first discover or create the remarkable thing about you or your products, the thing that gets people talking—that almost forces them to tell others about you. Boring people, products, and companies are hard to refer!”

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