Marketing and Business Tips

Marketing and Business Tips

How Do Small Businesses Build a Brand?

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A Super Bowl game can be an awesome experience for someone like me! Not because my team wins but because of the quality of play and the closeness of the matchup. What makes it even better is when we get to see some outstanding commercials!

Super Bowl commercials have become almost as entertaining as the game itself (some might say more so!) Recent years have been some of the best. I found myself going to YouTube and watching the commercials even before game day! Then I was watching them again after the game. Very entertaining!

But why do companies put so much into these commercials and why do they spend so much money on them? Do you think their sales increase after the Super Bowl? Do you think they get a good R.O.I. from them in terms of sales revenue?

I have read some reports in the past about companies getting an uptick in sales after the Super Bowl, but I have a hunch this is not about direct sales R.O.I. at all. It’s purely about branding! And I might add, it’s a powerful medium & concept for that purpose! But what about the small business?

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How to Create a Unique Selling Proposition

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When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically I hear “I’m a CPA” or “I’m a financial planner” or “I sell flowers” or “I’m in insurance.” Get the picture? That’s about the most uninviting, non-engaging, boring way for you to position yourself! Isn’t there a better way?

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5 Leadership Behaviors for Business Owners

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I’m a regular speaker at many of the outstanding Rotary groups here in the Houston area. I love Rotary because the men and women who make up this organization are leaders. So I’m speaking today on the topic of leadership.

As a business coach I work with executives and business owners to help them grow in their leadership. I help them find their role in the leadership of their business. But what is that role? It’s easy to simply say “leadership.” But what should a business owner be doing with his or her leadership? I want to give you 5 behaviors every business owner must do to be the leader their business needs.

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How To Stop Wasting Money on Marketing

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Marketing is essential for your business to grow. Every business owner knows this. Yet marketing is often mysterious, unpredictable, frustrating, and expensive. When I start working with a new client I typically see one of two things: Either they have almost stopped marketing because they are frustrated with it, or they are spending a lot of money but are unsure if it is worth it.

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Know Your Target Customer

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Who are your best customers or clients? Wouldn’t you like to have a whole lot more of them? Think about how much time and energy you lose on customers or clients who are much less desirable. What if you had less of those and more customers like your BEST customers?

As a business coach serving Houston, Sugar Land, and the Katy, TX area, I am always encouraging my clients to know and focus on their target customer.

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The Power of Positive Affirmations

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I have to confess that when I first heard someone speak to me about “affirmations,” I did not take the concept seriously. My mind went back to old TV episodes of Saturday Night Live where they made jokes about this practice. However, I’ve come to realize that positive affirmations can be life-changing!

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Sales Success Obstacle #2: Not Being Prepared

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Today we discuss the second obstacle in our countdown of the top obstacles to sales success:

Not Being Prepared

It’s very important that you prepare before making the sales contact. I know that there are times when selling opportunities present themselves serendipitously, but most of the time you will have an opportunity to prepare for the contact. Don’t overlook this important part of the sales process.

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