Marketing and Business Tips

Marketing and Business Tips

2 Qualities That Make a Marketing Message Work

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On June 12th, 1987, Ronald Reagan made his famous speech at the Brandenburg Gate near the Berlin Wall where he issued that historic challenge to Mikhail Gorbachev, “Mr. Gorbachev, tear down this wall.” The rest is history.

This speech was actually loaded with powerful lines, but they are all overshadowed by this emphatic message. Two reasons this statement was so powerful is because it was concrete (not abstract) and emotional (not just intellectual). Geoffrey James in his book How to Say It: Business to Business Selling uses this line as an example of how we as business owners and sales professionals can and should craft our selling messages.

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The Important Change Small Business Owners Must Make

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“In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” – Eric Hoffer

I think today is the most exciting time in history to be alive, at least for those of us in the Western world. Never before have individuals had more opportunity and more resources at their disposal. However, in many ways, this makes business more challenging. As a business coach, I’m here to help you grow through those challenges to achieve exceptional results!

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