What is the purpose of your business? What is the purpose of any business? You might say, “to make money!” Well, you’re not wrong. But how does any business make money, let alone make a profit? This is how: Every business must find, satisfy, and retain customers in a profitable manner!
“In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” – Eric Hoffer
I think today is the most exciting time in history to be alive, at least for those of us in the Western world. Never before have individuals had more opportunity and more resources at their disposal. However, in many ways, this makes business more challenging. As a business coach, I’m here to help you grow through those challenges to achieve exceptional results!
One of my favorite business bloggers is Seth Godin. Frequently on Saturday’s I like to pick my favorite post from Seths_Blog that week and push it out to my readers with my commentary. One of my favorites that I bookmarked long ago was “Getting Confused About Causation and Correlation.” This has particular interest to me when it comes to small businesses and how they analyze their marketing results effectively. Here’s Seth’s insight:
Have you noticed that in most cities, every time there are lots of umbrellas, it’s raining?
From this analysis, the obvious way to make it rain is to be sure that everyone has an umbrella, preferably a black one, since that seems to be the kind that’s most visible during big storms. Read more…
One of the greatest challenges for most business owners is to get away from the business for rest, refreshment, and strategic planning. As a business coach this is my ongoing challenge to owners of small businesses. One reason this is so difficult is because we don’t understand the 3 levels of work in our company. Let me explain.
At the beginning of every year, I lead a workshop for business owners, guiding them through a process to create an Annual Business Plan. Now that we’re a few days into 2018, I wanted to share with you seven mistakes that business owners commonly make in planning, and what you can do to avoid them.
The number one reason why most small businesses do not grow is because the owner does not take the time to create an annual business plan for growth! I hope you will be different!
This seems like a “no-brainer” but most small business owners do not do this. But why? My experience working in and with small businesses for over 25 years has shown me 3 basic reasons.
Over the past couple of months I’ve written a few times about branding. I keep coming back to it because of what I see in myself and in my business community. Branding is central to everything we do! I’ve said it before, but let me say it again:
Your brand is your PROMISE!
Today I want to give you 5 critical things to keep in mind around this subject.
Frequently when I speak with owners of small businesses and ask what differentiates them I hear “Our service” or “The quality of our work.” I appreciate what they are saying but here’s the problem with that – everybody says the same thing!