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7 Reasons Why Core Values Are Important

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In this video, business coach Glenn Smith talks about a local business in Sugar Land, TX that lives out their core values. He gives 7 reasons why core values are important. Watch to learn more.

Here is a transcript of today’s video blog about Core Values.

We’re here with our Coaching Question of the Week: If you are a business owner, have you identified the core values of your business and have you incorporated those core values into the culture of you company?

This is so important, and in a moment I’m going to give you seven reasons why it is so important.

But I’m video recording here at Gringo’s Restaurant in Stafford, TX. The reason I’m here is because this company has done a fantastic job of incorporating their core values. If you come here to eat, you’ll see on the back of their menu they have listed out their core values. But what’s even cooler about what they do is in the summer, all the servers wear t-shirts and each one has a different core value on the back.

So the first time I saw this, I thought it was so cool because each server had a different one of their core values on the back. And I talked to different serves and they knew what their core values were, they were living it out.


And so, as business owners, we need to identify and live out the core values of our company for at least 7 reasons.

  1. They determine your company distinctives. What makes you different from everyone else in your industry or in your field? What differentiates you? One way to do this is with your core values. You want to be clear about what those are.
  2. They dictate personal involvement and alignment. When you go to hire staff and employees, you want people who are in alignment with your values. You can always train them in skills. But they must be in alignment with your core values.
  3. They communicate what is important. What’s important to you, the employees, and the company can be clarified in your values for your clients and customers to see.
  4. They influence overall behavior. The core values influence how the staff here at Gringos act, and you can see it. They live it out, and you want that to happen in your company.
  5. They inspire people to action. People take positive action because they aspire to live up to those core values.
  6. They contribute to the overall success of the organization.
  7. They shape the organizational culture.

I want you to think about that question: What are your core values as a company?

I want you to identify them, articulate them, and incorporate them into everything you do. That’s the foundation for building a great company. Thanks for watching.

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7 Reasons Why Core Values Are Important
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7 Reasons Why Core Values Are Important
In this video, business coach Glenn Smith talks about a local business that lives out their core values. He gives 7 reasons why core values are important.
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Glenn Smith Coaching
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About Glenn Smith

Glenn Smith is the CEO of Glenn Smith Executive Coaching in Houston, TX. He has been blogging since 2005 and is a local expert in marketing, business systems, and professional development. He helps executives and business owners achieve exceptional performance in their business and their lives.

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actonace - August 19, 2016 Reply

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iedunote - December 22, 2017 Reply

Values are general principles to regulate our day-to-day behavior. They not only give direction to our behavior but are also ideals and objectives in themselves. They are the expression of the ultimate ends, goals or purposes of social action.

Joel Brice - November 14, 2018 Reply

As a self-proclaimed businessman, I have all the rights to say that this is all true. Core values and ethics are very important. Myself, owning a company with more than 5,000 loyal employees, I have to say that this is very accurate. I have made all of my employees read this and then be tested on it. Thank you!

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