Tag Marketing

Tag Marketing

How to Create a Unique Selling Proposition

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When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically I hear “I’m a CPA” or “I’m a financial planner” or “I sell flowers” or “I’m in insurance.” Get the picture? That’s about the most uninviting, non-engaging, boring way for you to position yourself! Isn’t there a better way?

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How To Stop Wasting Money on Marketing

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Marketing is essential for your business to grow. Every business owner knows this. Yet marketing is often mysterious, unpredictable, frustrating, and expensive. When I start working with a new client I typically see one of two things: Either they have almost stopped marketing because they are frustrated with it, or they are spending a lot of money but are unsure if it is worth it.

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Know Your Target Customer

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Who are your best customers or clients? Wouldn’t you like to have a whole lot more of them? Think about how much time and energy you lose on customers or clients who are much less desirable. What if you had less of those and more customers like your BEST customers?

As a business coach serving Houston, Sugar Land, and the Katy, TX area, I am always encouraging my clients to know and focus on their target customer.

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What is Marketing?

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As a business coach I’m frequently having conversations with business owners around the topic of marketing. The common question is, “what is marketing?” In fact, questions related to lead generation seem to be the number one concern that I hear raised every week.

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How to Create an Annual Business Plan to Grow Your Business

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The number one reason most businesses do not grow is because they do not have a plan! Tweet This

It is critical for every business owner to plan annually for consistent, healthy growth! There are several reasons why owners do not plan but the fact remains you must do it to grow your business! The question is “How?”

In this post I want to give you a simple outline to follow as you create your business plan for the coming year.

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