Tag Marketing

Tag Marketing

2 Qualities That Make a Marketing Message Work

Tags: , No comments
featured image

On June 12th, 1987, Ronald Reagan made his famous speech at the Brandenburg Gate near the Berlin Wall where he issued that historic challenge to Mikhail Gorbachev, “Mr. Gorbachev, tear down this wall.” The rest is history.

This speech was actually loaded with powerful lines, but they are all overshadowed by this emphatic message. Two reasons this statement was so powerful is because it was concrete (not abstract) and emotional (not just intellectual). Geoffrey James in his book How to Say It: Business to Business Selling uses this line as an example of how we as business owners and sales professionals can and should craft our selling messages.

Read More

4 Steps to Analyze Your Marketing Results Effectively

Tags: No comments
featured image

One of my favorite business bloggers is Seth Godin. Frequently on Saturday’s I like to pick my favorite post from Seths_Blog that week and push it out to my readers with my commentary. One of my favorites that I bookmarked long ago was “Getting Confused About Causation and Correlation.” This has particular interest to me when it comes to small businesses and how they analyze their marketing results effectively. Here’s Seth’s insight:

Have you noticed that in most cities, every time there are lots of umbrellas, it’s raining?

From this analysis, the obvious way to make it rain is to be sure that everyone has an umbrella, preferably a black one, since that seems to be the kind that’s most visible during big storms. Read more…

Read More

5 Things Business Owners Must Know About Branding

Tags: , No comments
featured image

Over the past couple of months I’ve written a few times about branding. I keep coming back to it because of what I see in myself and in my business community. Branding is central to everything we do! I’ve said it before, but let me say it again:

Your brand is your PROMISE!

Today I want to give you 5 critical things to keep in mind around this subject.

Read More

How Do Small Businesses Build a Brand?

Tags: , No comments
featured image

A Super Bowl game can be an awesome experience for someone like me! Not because my team wins but because of the quality of play and the closeness of the matchup. What makes it even better is when we get to see some outstanding commercials!

Super Bowl commercials have become almost as entertaining as the game itself (some might say more so!) Recent years have been some of the best. I found myself going to YouTube and watching the commercials even before game day! Then I was watching them again after the game. Very entertaining!

But why do companies put so much into these commercials and why do they spend so much money on them? Do you think their sales increase after the Super Bowl? Do you think they get a good R.O.I. from them in terms of sales revenue?

I have read some reports in the past about companies getting an uptick in sales after the Super Bowl, but I have a hunch this is not about direct sales R.O.I. at all. It’s purely about branding! And I might add, it’s a powerful medium & concept for that purpose! But what about the small business?

Read More

How to Create a Unique Selling Proposition

Tags: No comments
featured image

When you meet someone new at a networking or community event, and they ask you what you do, what do you say? Typically I hear “I’m a CPA” or “I’m a financial planner” or “I sell flowers” or “I’m in insurance.” Get the picture? That’s about the most uninviting, non-engaging, boring way for you to position yourself! Isn’t there a better way?

Read More

How To Stop Wasting Money on Marketing

Tags: 1 comment
featured image

Marketing is essential for your business to grow. Every business owner knows this. Yet marketing is often mysterious, unpredictable, frustrating, and expensive. When I start working with a new client I typically see one of two things: Either they have almost stopped marketing because they are frustrated with it, or they are spending a lot of money but are unsure if it is worth it.

Read More

Know Your Target Customer

Tags: 1 comment
featured image

Who are your best customers or clients? Wouldn’t you like to have a whole lot more of them? Think about how much time and energy you lose on customers or clients who are much less desirable. What if you had less of those and more customers like your BEST customers?

As a business coach serving Houston, Sugar Land, and the Katy, TX area, I am always encouraging my clients to know and focus on their target customer.

Read More