Marketing and Business Tips

Marketing and Business Tips

How to Create an Annual Business Plan to Grow Your Business

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The number one reason most businesses do not grow is because they do not have a plan! Tweet This

It is critical for every business owner to plan annually for consistent, healthy growth! There are several reasons why owners do not plan but the fact remains you must do it to grow your business! The question is “How?”

In this post I want to give you a simple outline to follow as you create your business plan for the coming year.

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How to Organize Your Small Business

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There are 3 levels of work in your business: a Leadership role, a Manager role, and a Technician role. The Leader’s job is to clarify the vision, set the direction, and build the systems. The Manager’s job is to maintain, refine, and measure the systems. The Technician’s job is to do the specific work of the business – e.g. work the systems. How do your organize your small business to achieve maximum results?

Now, I understand that most small business owners wear all three hats! However, to be strategic and grow your business you MUST learn to spend more time on Leadership and less time on the Technical work of the business. Where most of us struggle is that we do not spend enough time “leading” because most of our time is consumed with “doing.”

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3 Factors That Create a Powerful Customer Experience

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In this post I want to go deep into the 3 factors that create a powerful customer experience. Remember, your first priority should be to market to your existing customers. So it’s important to make sure they have the right experience!

As I’ve mentioned before, what differentiates us from our competitors usually has less to do with our products or services, and more to do with how we treat people! The best companies in the world get this and place a major emphasis on the customer experience.

Here are the 3 most basic components for creating a “Wow” experience” for your customers.

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Mission vs. Vision: What’s the Difference?

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In a previous video, I gave some advice on how to write a mission statement. However, there is a lot of confusion between the mission versus the vision of an organization. I mentioned this difference briefly in the video blog, but here is a table that will help you gain greater clarity between the two. If you are still confused, please watch our video “Mission-Vision-Values: The Foundation of Every Great Company“, or contact me directly. I would welcome the opportunity to discuss this with you and help you gain the clarity you need as a business leader.

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3 Ways to Gain Leverage in Your Business

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Whenever I tell business owners that they can and should work less but make more money, they look at me like I’m delusional. But it is true! The key is leverage.

Archimedes, a third-century Greek philosopher, once said, “Give me a lever long enough . . . and single-handed I can move the world.” He understood leverage. Almost every business owner I know needs to find their leverage.

The question is: Where do we gain leverage?

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