Marketing and Business Tips

Marketing and Business Tips

Annual Business Plan: 7 Key Processes

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Your annual business growth plan is critical to the consistent, healthy growth of your business. I hope you will overcome the barriers and go into the new year with a solid plan for growth.

I have already identified the 3 Parts of an Annual Business Growth Plan. They are: Your Marketing Plan (with particular focus on your Marketing Calendar), Your Budget (or Financial Plan), and Your Organizational Improvement Plan. Here I want to look more closely at Your Organizational Improvement Plan.

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5 Components of a Turnkey Business

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I want to share with you today about how to create a turn key business, and specifically, I want to talk about the 5 Components of a Turn Key Business.

Great business leaders build great businesses that can run without them. That’s what I encourage all the business owners I work with to work toward. To create a business that can function and perform consistently and predictably, without their constant presence and their constant attention.

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How to Create An Operations Manual for Your Business

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At the heart of a turn-key business is the operations manual. It is the authoritative source for defining how things are done in your company. This tool provides your employees with the guidance they need to operate your business with confidence and independence. It is the single-point reference for everything your employees need to know. Thus it should be the first thing that new employees are trained on. It should also be the source for ongoing reminders and training within your organization.

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How to Create an Annual Business Plan to Grow Your Business

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The number one reason most businesses do not grow is because they do not have a plan! Tweet This

It is critical for every business owner to plan annually for consistent, healthy growth! There are several reasons why owners do not plan but the fact remains you must do it to grow your business! The question is “How?”

In this post I want to give you a simple outline to follow as you create your business plan for the coming year.

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How to Organize Your Small Business

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There are 3 levels of work in your business: a Leadership role, a Manager role, and a Technician role. The Leader’s job is to clarify the vision, set the direction, and build the systems. The Manager’s job is to maintain, refine, and measure the systems. The Technician’s job is to do the specific work of the business – e.g. work the systems. How do your organize your small business to achieve maximum results?

Now, I understand that most small business owners wear all three hats! However, to be strategic and grow your business you MUST learn to spend more time on Leadership and less time on the Technical work of the business. Where most of us struggle is that we do not spend enough time “leading” because most of our time is consumed with “doing.”

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3 Factors That Create a Powerful Customer Experience

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In this post I want to go deep into the 3 factors that create a powerful customer experience. Remember, your first priority should be to market to your existing customers. So it’s important to make sure they have the right experience!

As I’ve mentioned before, what differentiates us from our competitors usually has less to do with our products or services, and more to do with how we treat people! The best companies in the world get this and place a major emphasis on the customer experience.

Here are the 3 most basic components for creating a “Wow” experience” for your customers.

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Mission vs. Vision: What’s the Difference?

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In a previous video, I gave some advice on how to write a mission statement. However, there is a lot of confusion between the mission versus the vision of an organization. I mentioned this difference briefly in the video blog, but here is a table that will help you gain greater clarity between the two. If you are still confused, please watch our video “Mission-Vision-Values: The Foundation of Every Great Company“, or contact me directly. I would welcome the opportunity to discuss this with you and help you gain the clarity you need as a business leader.

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