Author glennsmith

Author glennsmith

2 Qualities That Make a Marketing Message Work

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On June 12th, 1987, Ronald Reagan made his famous speech at the Brandenburg Gate near the Berlin Wall where he issued that historic challenge to Mikhail Gorbachev, “Mr. Gorbachev, tear down this wall.” The rest is history.

This speech was actually loaded with powerful lines, but they are all overshadowed by this emphatic message. Two reasons this statement was so powerful is because it was concrete (not abstract) and emotional (not just intellectual). Geoffrey James in his book How to Say It: Business to Business Selling uses this line as an example of how we as business owners and sales professionals can and should craft our selling messages.

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The Important Change Small Business Owners Must Make

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“In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” – Eric Hoffer

I think today is the most exciting time in history to be alive, at least for those of us in the Western world. Never before have individuals had more opportunity and more resources at their disposal. However, in many ways, this makes business more challenging. As a business coach, I’m here to help you grow through those challenges to achieve exceptional results!

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4 Steps to Analyze Your Marketing Results Effectively

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One of my favorite business bloggers is Seth Godin. Frequently on Saturday’s I like to pick my favorite post from Seths_Blog that week and push it out to my readers with my commentary. One of my favorites that I bookmarked long ago was “Getting Confused About Causation and Correlation.” This has particular interest to me when it comes to small businesses and how they analyze their marketing results effectively. Here’s Seth’s insight:

Have you noticed that in most cities, every time there are lots of umbrellas, it’s raining?

From this analysis, the obvious way to make it rain is to be sure that everyone has an umbrella, preferably a black one, since that seems to be the kind that’s most visible during big storms. Read more…

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